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Penguin D&Ad Brief 2023

Gen-Z takes more care of their well-being. In order to do that they need “me time”. The ideal "me time" activities are hobbies like reading and skincare. In order to appeal to Gen Z readers and improve their reading experience, Penguin has created "Me Time Kits," a new line of products that blends reading time and skincare regimen.

Kunal Khade, Louie Smit
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