top of page
Penguin D&Ad Brief 2023
Gen-Z takes more care of their well-being. In order to do that they need “me time”. The ideal "me time" activities are hobbies like reading and skincare. In order to appeal to Gen Z readers and improve their reading experience, Penguin has created "Me Time Kits," a new line of products that blends reading time and skincare regimen.
AD+CW
Kunal Khade, Louie Smit
bottom of page