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Heineken D&Ad Brief 2023

The younger generations are hugely disconnected from the elderly. They often feel lost and they need advice, especially when entering adulthood for the first time. Whether our own grandparents or complete strangers, older generations are always ready to share their experiences and answer our questions.  To help narrow the gap between generations, Heineken presents “Generation Gold,” a content series for the young, run by the old, where worries can be exchanged for words of wisdom. This brand experience promotes fresh connections inspires togetherness and creates a fresher world for a young audience of change-makers.

Kunal Khade, Louie Smit, Reka Forgach
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